News Brief:

Nestle Milo Launches Crunchy Breakfast Cereals

Milo launched a new product, Crunchy breakfast cereals, Wednesday, March 14, Nestle Nigeria Head Office, Illupeju, Lagos.

Nestle Nigeria, makers of Milo, leading nutrition, health and wellness Company, Nestle is proud to introduce this new and innovative product into the Nigerian market.

Speaking at the event, Gerben Kamps, business manager, cereal partners worldwide, said that it is with great excitement to bring MILO Crunchy Breakfast to the Nigerian consumer. He further said that it is a delicious product that brings entire family good nutrition with the great MILO taste.

“ The reasons for launching MILO crunchy breakfast cereals in Nigeria, is because we see globally, that wherever people live hectic lives there is a tendency to skip breakfast because of time constraints. This product satisfies a consumer demand to have a nutritious yet convenient ready-to-eat breakfast. It is prepared in a matter of seconds. Breakfast is the most important meal, and the breakfast cereal is growing at a fast pace,” he said.

Kamps describes that In Nigeria there is a very sizable breakfast cereal category, ranging from porridge, oats, custard, to cornflakes. The product is sold in stores at #400. The product blends with the existing Nestle Nigeria product portfolio and offers the Nigerian consumers with an even greater variety of breakfast foods.

In addition, it is packed with the goodness of vitamins and minerals and is made of wholegrain. MILO crunchy breakfast cereal contains 8 essential vitamins, vitamin B helps produce energy from carbohydrates, vitamin C supports the body’s defense system, calcium, which helps kids to develop strong bones for a healthy body, iron, which boosts vitality and performance.

Martin Woolnough, Managing Director, and chief Executive, revealed that building on the strong MILO brand which has enjoyed great patronage and success in Nigeria since the sixties, the MILO crunchy cereals is a great addition to the Nestle family.

MILO crunchy breakfast cereal will be sold in a pack of 320 gram. This serves around 10 meals. The product will be sold in open markets and neighborhood stores for #400 or #40 per serving which makes the product great value for money compared to other breakfast cereal.     

By Portia: this  article can also be found in TELL magazine